Finding Your Message

EDGE Director, Joel Kaufman, speaks with a microphone in a Mexican restaurant with blue walls

All effective science communications must have a clear main message. 

Chris Anderson, curator of TED talks, says that all great TED talks have one thing in common-- a single main idea. People hoping to communicate science should aim for the same. 

But how do we identify and articulate the single most important message from our work? And how do we support that main message in ways that are compelling? Often it requires zooming out for a wider perspective and doing homework to find out what will make your audience care.

This 30-minute video will cover six features of memorable messages and introduces an exercise to help you organize your communication around a single main idea to let people know why it's important and what they should do about it.  

Material for this training comes from the books "Made to Stick: Why Some Ideas Survive and Others Die" by Chip Heath and Dan Heath and "Escape from the Ivory Tower: A Guide to Making Your Science Matter" by Nancy Baron. 

Any questions about the training or requests for more information may be directed to Lisa Hayward at