COVID-19 Response: Co-Developing Culturally Relevant Messages for Farmworkers

This pilot research study surveyed agricultural stakeholders to assess communications needs and concerns in response to the COVID-19 Pandemic. It brought in researchers from the UW Department of Communications (Dr. Carmen Gonzalez) and UW Department of Health Services (Dr. Gino Aisenberg) and PNASHers including Edward Kasner, Maria Blancas, Idanis Cruz, and Elizabeth Torres. They partnered with the Washington State Department of Health, Yakima Health District, and community health districts throughout Yakima County to develop and disseminate resources to communicate the latest COVID-19 safety requirements. Topics included masks, physical distancing, cleaning and disinfecting, and proper glove use. The team developed 14 resources, and printed and disseminated these 500 fliers throughout the Yakima Valley in collaboration with El Proyecto Bienestar. On Facebook, these fliers reached a total of 6,761 people.

Principal Investigator: Edward Kasner, MPH, PhD
Clinical Assistant Professor, Department of Environmental and Occupational Health Sciences, University of Washington
Outreach Director, PNASH Center

UW Population Health Initiative 2018-2019

Partners and Advisories:
UW Department of Communications
UW Department of Health Services
Washington State Department of Health
Yakima Health District

Resources:
PNASH COVID-19 Resources page